Does diversity actually increase creativity?

By Tomas Chamorro-Premuzic via   Article

“Setting aside social, political, and moral reasons for encouraging a more diverse workplace, there is arguably no better incentive for promoting diversity than the premise that diverse teams and organizations are more creative. But is there actually any evidence in support of this idea? And if there is, do the potential gains in creativity produced by diversity come at the expense of interpersonal harmony and team cohesion? Here are … findings from science:

There’s a difference between generating ideas and implementing ideas. While diverse team composition does seem to confer an advantage when it comes to generating a wider range of original and useful ideas, experimental studies suggest that such benefits disappear once the team is tasked with deciding which ideas to select and implement, presumably because diversity hinders consensus. A meta-analysis of 108 studies and more than 10,000 teams indicated that the creativity gains produced by higher team diversity are disrupted by the inherent social conflict and decision-making deficits that less homogeneous teams create. It would therefore make sense for organizations to increase diversity in teams that are focused on exploration or idea generation, and use more-homogeneous teams to curate and implement those ideas. This distinction mirrors the psychological competencies associated with the creative process: divergent thinking, openness to experience, and mind wandering are needed to produce a large number of original ideas, but unless they are followed by convergent thinking, expertise, and effective project management, those ideas will never become actual innovations. For all the talk about the importance of creativity, the critical piece is really innovation. Most organizations have a surplus of creative ideas that are never implemented, and more diversity is not going to solve this problem. …

Deep-level diversity is key. Most discussions about diversity focus on demographic variables (e.g., gender, age, and race). However, the most interesting and influential aspects of diversity are psychological (e.g., personality, values, and abilities), also known as deep-level diversity. Indeed, there are several advantages to focusing on deep-level variables as opposed to demographic factors. First, whereas demographic variables perpetuate stereotypical and prejudiced characterizations, deep-level diversity focuses on the individual, allowing a much more granular understanding of human diversity. Regardless of whether you focus on bright- or dark-side personality characteristics, motives and values, or indeed creativity, group differences are trivial when compared with differences between individuals, even when the individuals are part of the same group.”


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