“… we’ve hit peak app. At least a thousand new apps pour into Google and Apple’s app stores every day, but the vast majority will struggle to find an audience: Smartphone users download zero new apps in a typical month. Teenagers are especially notorious for deleting all but the most essential apps on their phones, which is great news if you’re Snapchat and bad news if you’re, say, Domino’s Pizza. Further exacerbating the ‘haves and have-nots’ problem, a full 94% of revenue in Apple’s App Store comes from just 1% of all publishers.
The smartest people in tech have already figured this out. Rather than try to convince us to download new apps (the theory behind the whole ‘App Constellation‘ trend of 2014), they’re pulling everything we could possibly want inside the apps we already have. Facebook is building ways for us to transact and communicate with businesses inside Facebook Messenger. Same idea behind Kik’s Bot Shop. Snapchat wants us to shop directly from its ads using its own currency, Snapcash. You can even order an Uber car from inside Slack.
Messaging apps haven’t taken over our phones quite yet, but from where I sit, they’re in a good position to. Next time your uncle has a great new idea for an app, tell him it’s too late—the app gold rush is over.”