Why are you doing this?

By Pascal Finette via theheretic.org   Article

“If you would have asked me this question about 20 years ago, when I built my first startup, I surely would have given you a reasonable answer. But if you would have kept asking me: ‘No, why do you really do this’ – I am confident I could not have given you a good response.

For the record: My first company did electronic greetings cards. Not exactly a ‘change the world’-kinda thing.

I believe it’s an important question to ask (and answer). I meet so many entrepreneurs who are so excited about their idea – but when asked why they are doing it, they can’t give me a good answer.

See – the problem is that being a founder means you are in this for the long run. Building and potentially exiting a company is easily 5-10 years of your life. If you don’t know why you are really doing this; it will make this feel like an endless slug instead of a crazy, wild joyride.

And why would you want to do this? Thus – ask yourself: Why are you doing this really?

I get asked this very same question about The Heretic regularly. Here’s my answer: I write The Heretic because I love it. It is a way for me to reflect, to give back and to connect with insanely amazing people. I do this, because I love it. Which us also the reason why this is post number 772!”


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