The ultimate competitive advantage

Via   Article

“Nobody fondly remembers their hospital or medical practice because of all the shiny new equipment.

Some doctors and nurses are remembered simply because they really CARED. Because they had EMPATHY. Because they gave more of themselves than they had to, more than the other guys.

Anybody can buy more shiny new machines. Anybody.

But what makes someone special, world class and unique, must come from within. It must come from the heart… “


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