Personal mission statement

By Stephanie Vozza via   Article

Personal Mission Statements Of 5 Famous CEOs (And Why You Should Write One Too)

“When Stephen R. Covey wrote The 7 Habits of Highly Successful People in 1989, he put a spin on the idea, suggesting that individuals create their own mission statement as part of his second habit: begin with the end in mind. …

‘If you want to be successful, you need to think of yourself as a personal brand,’ says William Arruda, author of Ditch, Dare, Do: 3D Personal Branding for Executives. ‘A personal mission statement is a critical piece of your brand because it helps you stay focused.’

Writing one, however, takes introspection. Arruda suggests asking yourself, what am I passionate about? What are my values? What makes me great? …

‘When you’re ready to write, Arruda offers a template that links together three elements: The value you create + who you’re creating it for + the expected outcome. For example: I use my passion and expertise in technology to inspire researchers to create drugs to cure rare diseases. …

Denise Morrison, CEO of Campbell Soup Company: ‘To serve as a leader, live a balanced life, and apply ethical principles to make a significant difference.’ …

Joel Manby, CEO of Herschend Family Entertainment: ‘I define personal success as being consistent to my own personal mission statement: to love God and love others.’ …

Oprah Winfrey, founder of OWN, the Oprah Winfrey Network: ‘To be a teacher. And to be known for inspiring my students to be more than they thought they could be.’ …

Sir Richard Branson, founder of The Virgin Group: ‘To have fun in [my] journey through life and learn from [my] mistakes.’ …

Amanda Steinberg, founder of ‘To use my gifts of intelligence, charisma, and serial optimism to cultivate the self-worth and net-worth of women around the world.'”




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