“It’s not easy to run a supermarket. Low margins, high rents, perishable products… Even A&P, once dominant, is now gone.
My new favorite supermarket, by a large margin, is Cid‘s.
It’s not that he’s in a perfect location, or that his store has the advantage of no competition.
How does he do it? Fair prices, great stuff where you least expect it, a staff that cares…
He’s in the store, every day. And his son is too.
My only theory is this: He fights mediocrity every single day.
He regularly refuses to compromise when compromise might be easier in the short run.
Mostly, he cares. A lot.
Entropy and the forces of mediocrity push hard. People who care push back.”