The illusion

By Tim Eisenhauer via   Article

Why lack of communication has become the number one reason people quit

“The single biggest problem in communication is the illusion that it has taken place.”  — George Bernard Shaw

“Communication is a core part of the human experience. And yet, we still struggle with it. Despite the explosion of communication technology, under-communication remains a major challenge at work. It prevents organizations, and employees, from reaching their full potential.

A 2014 survey from found the top three reasons why people do not like their jobs — accounting for 62 percent of responses — were communication related. The biggest issue, a lack of direction from management, was followed by poor communication overall, and constant change that is not well communicated. …

Let’s consider that there are three main types of communication in a business:

  • company to employees
  • employees to company
  • employees to employees, and other people (including potential employees, customers, partners, etc.)

… Start with the assumption that you will face numerous and unexpected barriers to communication. The more people and the more layers in your organization, the harder you have to work to get your point across. Ongoing, consistent communication is key, and use any means appropriate to the occasion.

Rather than telling people what to do, give them a clear line-of-sight: where they are going, how they are doing, and where each one fits in. Promptly address concerns. All of these steps will ensure they can get the information they need, when they need it, to do their best work — and that they feel kept in the loop.”


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