The decision-maker

By 

The Decision-Maker: A Tool For a Lifetime

“You all know the simple pro-and-con list? The one where you divide the page in two and simply list out all the pros and cons. Well, the Decision-Maker adds a twist to that. Here’s how it works.

On one sheet of paper, list all the positive things you can about the issue in question, then give each one a score from zero to ten—the higher the score, the more important it is to you.

On another sheet, list the negative points, and score them from zero to ten—only this time, ten means it’s a major drawback. Suppose you are thinking of buying a house, and you tour one that’s in your price range, except the owners have painted every room to look like a giant banana. If you really hate yellow and can’t stand the thought of lifting a paint brush, you might give ‘ugly yellow house’ a ten, and if it’s not that big a deal, maybe a two or a three.

Now add up the scores. But here’s the rule.

If the positive score is at least double the negative score, you should do it—whatever ‘it’ is. But if the positives don’t outweigh the negatives by that two-to-one ratio, don’t do it, or at least think twice about it.

Yes that sounds simple. I agree. But I also don’t think that things need to be complicated in order to be effective.

The Decision-Maker is designed not to allow one or two factors to sway a major life decision in a disproportionate way. It forces you to strip away the emotion and really examine the relative importance of each point—which, of course, is why it works so well.”

Advertisements

3 Responses to The decision-maker

  1. […] promote you want to persuade the potential shopper in a number of methods. It is advisable persuade the decision maker and his employees or influencers to say […]

  2. […] order to sell you need to convince the potential client in several ways. You need to persuade the decision maker and his staff or influencers to say […]

  3. […] order to sell you need to convince the potential client in several ways. You need to persuade the decision maker and his staff or influencers to say […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: