Pink-washing

By  via southwerk.com   Article

“NFL marketing using breast cancer as a tactic is bad business ethics and blatant hypocrisy. It’s bad business ethics because there is so little money actually given in relation to the hype. It’s blatant hypocrisy because the NFL cannot seem to find any consistent policy toward violence against women.

Maybe it is time to think of green or pink washing for the cynical tactics they are. Obviously, it can be argued that getting money from the NFL is better than no money at all. But is allowing a serious issue to become a corporate money maker and a pink silk veil to hide their problems really a wise decision in any long term sense?

As a marketing tool, the pink ribbon will appear on cups, on uniforms and countless varieties of merchandise. This is a formidable marketing tool. You’re telling the public that you care about a serious issue of personal relevance to them while pulling in large sums and giving very little actual money to the cause. The level of cynicism is staggering.

Is this the future of charity? If it doesn’t make a company a profit, we’re not giving any money? It is Milton Friedman to the max. We serve the shareholders first and foremost. …

Making money off the deaths of millions of women is cold blooded and is in no way a form of charity.”

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