Do the word

By Seth Godin via sethgodin.typepad.com   Article

“It’s possible to bend language to your will, to invest extraordinary amounts of effort and care to make words do what you want them to do.

Seth GodinOur culture celebrates athletes that shape their bodies, and chieftains who build organizations. Lesser known, but more available, is the ability to work on our words until they succeed in transmitting our ideas and causing action.

Here’s the thing: you may not have the resources or the physique or the connections that people who do other sorts of work have. But you do have precisely the same keyboard as everyone else. It’s the most level playing field we’ve got.

The first step is to say it poorly. And then say it again and again and again until you’re able to edit your words into something that works.

But mostly, you need to decide that it matters.”

 

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