“It’s so damn easy to do things that don’t matter. Inboxes grow to Godzilla proportions. Emails ferment into a slush pile of guilt and loose ends. Social media gushes content like a neighborhood full of broken fire hydrants. Happy hours and meetups whiz by like falling leafs in an autumn wind. Oh, and then there’s laundry. The buzz is so seductive, so intoxicating, that it can suck away minutes, hours, days of your life. All it leaves behind are the skeletal vestiges of forgotten dreams.
Most people have a very short to-do list of things that really matter. Olympic athletes train to push the limits of their bodies. Doctors save lives. Sales people close deals. Inventors tinker. … Doing what matters isn’t just satisfying. When you do what matters the results speak for themselves. They become evergreen accomplishments, milestones that you and others refer to for years. When you do what matters, you become a center of gravity for excellence. Opportunities seek you out instead of the other way around.”