Always Communicate the Why
“Effective leaders spend time communicating the ‘why’ – before moving on to talk about the ‘what’ and the ‘how’. The result? People connect with the leaders vision, purpose and intent.
In most organisations the ‘why’ is neglected or missing. This is a huge problem. Without a clear and compelling ‘why’ people are unable to figure out the right ‘what’ or the best ‘how’. The result is misdirected effort, wasted time and money.”