Bulldozers and bullwhips

By Seth Godin via sethgodin.typepad.com/seths_blog/   Article

Seth“Bulldozers work because they are incredibly heavy. It’s fine that they’re slow, they’re powerful indeed.

Bullwhips work because they are incredibly fast. The superlight bit of leather at the end of the whip travels faster than the speed of sound, hence the crack.

Organizations often thrive because they have huge mass, they are irresistible forces, going where they are pointed. But they don’t get there quickly.

On the other hand, it’s quite possible to make an impact by being fast, light and quite focused.

Important to not confuse which you’re using, though. Trying to make your bulldozer go faster might not work out so well. And you can’t build a road with a bullwhip.”

 

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