Generate great ideas

By Tim Brown via http://designthinking.ideo.com   Article

The One Thing You Need to Generate Great Ideas

“A drawing is worth a thousand words. That’s my version of the age-old adage. When it comes to expressing the functional and emotional merits of a new idea, I firmly believe you have to make it visual.

All children draw. Then, somewhere in the course of becoming logical adults, we unlearn this elemental skill. As Bob McKim, founder of Stanford’s product design program, and “lateral thinking” pioneer Edward de Bono have found, when you use drawing to express an idea instead of words or numbers, you engage a different part of the brain. To draw an idea accurately, certain decisions must be made that even the most precise language can overlook. The result of making that series of small decisions? You’re able to get to novel solutions more quickly. …

Visual thinking isn’t limited to illustrations, either. It can take many forms. Mind maps, two-by-two matrices, and other visual frameworks can help explore and describe ideas in valuable ways that require little more than a few straight lines and some imagination.

So, next time you reach an impasse, pull out a sketchpad or saddle up to a white board and quiet that inner voice that says you can’t draw. You may end up seeing your way through.”

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