When I grow up

By Seth Godin via sethgodin.typepad.com/seths_blog   Article

“No kid sets out to make Doritos commercials. No one grows up saying, “I want to go into marketing.”

More than ever, though, folks grow up saying, “I want to change the world.” More than ever, that means telling stories, changing minds and building a tribe.

You know, marketing.

At least if you want it to be.”

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