Legal lies

By via scoopinion.com   Article

5 Outrageous Lies Companies Are Legally Allowed to Tell You

“If you tell people that advertisers lie, they’ll roll their eyes and say, “DUH! That’s what advertising is, you naive buffoon!” But then those same people will walk out the door and buy a phone based on a “coverage map” they just saw in an ad.

That’s because advertisers use our cool cynicism against us — we think we’re being savvy by assuming that all ads exaggerate, but we still assume that’s as far as it can go — exaggeration. It’s not like these people can just go out and lie right to our faces, right?

They sure can! In fact …

The big assumption we all make is that while every ad contains some bullshit, the basic facts have to be true. Like, what the product looks like and the gist of what it does. After all, there is little room to lie when your essential statement is, say, “It’s a phone. You can call with it and take photos.”
But multiple companies have made the argument — in court — that not only do their ads not have to be factual, but only an idiot would think they were.
For example, when Coca-Cola was marketing their line of Vitaminwater by promising the stuff would “boost your immune system” and “help fight free radicals,” someone pointed out that the stuff was effectively sugar water. Coke responded that they were completely shocked that anyone thought their drink was healthy, or in their words: “No consumer could reasonably be misled into thinking that Vitaminwater is a healthy beverage.”
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