Hidden message in the new Wendy’s logo
“When growing up our brains learn to love what’s on the menu at home. Most of us also associate home cooked meals with a safe and loving environment. Most people have a sentimental attachment to at least a few of the dishes their Mother’s used to make. I have fond memories of a rice pudding with sour cherry souce my Mom used to make.
It should not be a surprise to see the fast food restaurant, Wendy’s associating their refreshed brand with Mom’s cooking. Look at the clever way the word Mom is hidden in Wendy’s collar. …
This is something you may not notice consciously for years, but unconsciously it will leave an imprint on your brain and you will associate it with the brand. It’s a bit like the arrow in the Fedex logo or the bear in Toblerone.
See more fantastic logos with hidden meanings.”