Tiny, new, addictive

By Ben Yoskovitz via instigatorblog.com   Article

Tiny, New, Addictive Behaviors (or How to Build an Awesome Minimum Viable Product)

Early on, once you’ve identified a problem genuinely worth solving, you need to build a Minimum Viable Product (MVP) and put it into the hands of early adopters.

In Lean Analytics, we call this the Stickiness Stage. I recently wrote that most startups fail at this point–they simply don’t get the traction they need (in terms of regular usage, engagement and retention) to keep going. Sometimes they move ahead anyway and hope they can acquire (customers) their way out of the problemit doesn’t work. …

Thinking about this further (and having been asked numerous times about what makes a good MVP and how do you know if you’re ready to move forward), I said to someone recently:

“What you’re trying to do is create a tiny, new, addictive behavior. It’s something small and ‘simple’ that you want people to do, which they get value out of it (when they do it), and so do you.”

I put ‘simple’ in quotes, because doing this isn’t easy, but it’s helpful to think about the MVP and product development in this way. …

You want to go after the most basic of emotions possible. Dave McClure says it very well: people want to be made, paid, laid or unafraid. You need to appeal to people’s desire for reputation/popularity, money, sex or security. … The tiny, addictive, new behavior doesn’t have to be negative, that’s not the point, but it has to speak to people, emotionally, at the most basic of levels.”


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