Keep Customers – In A Nutshell

By Terry Starbucker   Article

The Absolutely, Positively, No Doubt About It Way To Keep Customers – In A Nutshell

“I’ve seen a lot of books out there lately that have taken a lot of pages to explain how to get and keep customers, but it’s really pretty simple:

  1. Thank your customers for their business, preferably with a smile
  2. Follow the Golden Rule in all your communications with customers, no matter the form
  3. If you mess up with a customer, own up to it and apologize
  4. Repeat 1-3, replacing “customers” with “employees, and “business” with “service

That’s it, in a nutshell.

This is exactly what we did at the last company I worked for, and it worked beautifully.

(By the way, ever wonder how the expression “in a nutshell” came to be? Check this out – fascinating……)”


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