By Terry Starbucker Article
The Absolutely, Positively, No Doubt About It Way To Keep Customers – In A Nutshell
“I’ve seen a lot of books out there lately that have taken a lot of pages to explain how to get and keep customers, but it’s really pretty simple:
- Thank your customers for their business, preferably with a smile
- Follow the Golden Rule in all your communications with customers, no matter the form
- If you mess up with a customer, own up to it and apologize
- Repeat 1-3, replacing “customers” with “employees“, and “business” with “service“
That’s it, in a nutshell.
This is exactly what we did at the last company I worked for, and it worked beautifully.
(By the way, ever wonder how the expression “in a nutshell” came to be? Check this out – fascinating……)”