Design thinking is something different

“The concept of design in the traditional sense is often something that is added on at a later stage. Most of us are very familiar with the working routine of asking the designer to make an already developed idea even more attractive to consumers or companies, by applying an attractive design.

The concept of Design Thinking however, is something completely different. Quoting Tim Brown:

Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

Some core ingredients in the design thinking process are: multidisciplinary teams working together and trying to identify and understand the core of the problem that needs to be solved. The way of working is not linear, it’s an iterative process, where you learn together from each iterative step.”

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