By Mike Shipulski via Innovation Excellence Article
Error Doesn’t Matter, Trial Does

“If you want to learn, to really learn, experiment. But I’m not talking about elaborate experiments; I’m talking about crude ones. Not simple ones, crude ones.
We were taught the best experiments maximize learning, but that’s dead wrong. The best experiments are fast, and the best way to be fast is to minimize the investment. In the name of speed, don’t maximize learning, minimize the investment. …
Define learning narrowly, design the minimum experiment, and run the trial. Learning per trial is low, but learning per month skyrockets because the number of trials per month skyrockets. … The first trial informs the second which shapes the third. But instead of three units of learning, it’s cubic. …
Another way to minimize investment is to minimize resolution. Don’t think nanometers, think thumbs up, thumbs down. Design the trial so the coarsest measuring stick gives an immediate and unambiguous response. … Think sledgehammer to the forehead.”