By Jeffrey Pfeffer via businessweek.com Article
Why Does Apple Care About Its Share Price?
“Beset by critics and bedeviled by a declining stock price, Tim Cook, the company’s beleaguered chief executive,announced a big stock buyback and a substantial dividend increase. … these actions do raise the question why Apple (APPL), which has too much cash on its books and … unlikely ever again to need to raise money in the public markets, should worry so much about its share price anyway? …
Although many people believe that total shareholder return (TSR), which consists of changes in stock price and dividend payouts, actually reflects something about the quality of the company’s management, I am far from convinced. …
As research (pdf) by Stanford accounting professors Ron Kasznik and Maureen McNichols has shown, stock price returns are related to whether companies either beat or fall short of expectations, and earnings surprises can be a more important determinant of a stock’s price than actual operating performance. …
Don’t get me wrong. I’m all for underpromising and overdelivering in jobs at all levels—it’s a nice way to build your managerial reputation. But we ought not to confuse image management with substantive performance. Some of the best-managed companies have share prices that don’t move much because their superior management and results are already reflected in their stock price. (Southwest Airlines (LUV) is one example.) That fact does not negate their outstanding results in the least.
Put simply, executives should spend more time on product development and customers and less time worrying about something (their stock price) that is more outside their control.”
Posted by empwaynek 






