“So I was only half-listening as he said, fairly quietly, “No one cares how much you know until they first know how much you care about them.” Wait–what? “Can you repeat that?” I said. A number of heads slowly turned in his direction. “We think we have all the answers, and maybe we do, but that doesn’t matter. No one cares how much you know until they first know how much you care about them,” he repeated. I stared. More heads turned in his direction. He took the silence in the auditorium as disagreement.
“No, really,” he said, starting to sound more confident. “Yeah we’re in charge and yeah we talk about targets and goals and visions, but our employees don’t care about any of that stuff for very long. We can communicate and engage and connect all we want, but no one really listens to us. They just smile and nod and go back to doing their jobs the way they always do. ”Our employees don’t really care about what we want them to do until they know how much we care about them. When an employee knows–truly knows–that you care about them, then they care about you. And when they know you care, they will listen to you… and they will do anything for you.”"