“1. Exclusivity. “…elite real estate training program” When something seems unique and prestigious, customers are more likely to participate. Consumers will spend more and be more loyal to your brand if you give them the feeling of exclusivity.
2. Comparison. “…not $10,000, not $1,000, not even $300″ … $183 seems inexpensive when compared with $10,000. But when $183 stands alone, compared to nothing, it actually sounds kind of expensive.
3. Urgency. ”Today only you can get” Info-marketers do everything they can to entice consumers to place the order ASAP, because the more time they give customers the less likely the customer is to buy. …
4. Specificity. “…get it all for only $183″ Round numbers make consumers think that a price is potentially arbitrary. In other words, it is up for negotiation. Specific numbers give the perception that there is a “reason” behind the number, and that it is justified. …
5. Free. “A $500 value for free” All consumers like to get something for free. Marketers, who throw in a bonus for their clients, get a lot of something in return—more sales! …
6. Pleasure Sensation. ”How will you spend your millions?” The technique of invoking a pleasure sensation is commonly used in infomercials. …
7. Pain Relief. “…break free of the grind and you’re on your way” To motivate consumers, marketers have to first make them “feel the pain,” and then show them how to get relief. …
8. Scarcity. “…only 5 spots left” When there is less of something, consumers want it more. …
9. Social Proof. “…expert advisers are taking calls right now” Info-marketers will show operators busily answering phones and smiling during the commercial. This is social proof. When consumers see others taking an action, they feel more comfortable doing the same.”
