“A friend told me recently that if she listened to her lawyers on a new product launch, the packaging would be blank. Marketing and legal are often the functions with the greatest friction. A legal review of an idea is akin to running the gauntlet. There is inevitably risk in any idea. Removing the risk entirely can sand the edges off the idea. Yet much of this tension is a result of how the relationship is set up. I recently talked to a brand manager for Axe…
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