Getting everyone on the same Page

**By Nicholas Carlson Article

ALL Employees’ Bonuses To The Success Of Google’s Social Strategy

“New Google CEO Larry Page, who stepped into the job this week, believes that Google needs to go “social” to compete. To that end, he sent out a company-wide memo last Friday, alerting employees that 25% of their annual bonus will be tied to the success or failure of Google’s social strategy in 2011.

Click here to see a history of Google’s failed attempts at social >>

“This is a joint effort so it’s important that we all get behind it,” we’re told Page writes in the confidential memo, subject-lined “2011 Bonus Multiplier.” Page tells employees that are not directly involved in Google’s social efforts that they, too, will be held accountable. He writes that employees must test the products and give feedback. Page wants these employees to push Google’s social products on their “family and friends.” “When we release products, try them and encourage your family and friends to do the same.”

When Google gave all of its employees a 10% raise and $1,000 bonus last fall, it was part of a move to abolish bonuses that had been based on an annual company multiplier – where employee bonuses were multiplied against some figure correlated to the overall company’s performance. In 2011, the returned company multiplier will be somewhere between .75 and 1.25 – depending on how well Google does in social. That means employees’ bonuses could shrink by 25% if Google doesn’t perform.”  – Article