“I believe that marketing is what you do when your product or service sucks … in truth not one of our top performing companies had a marketing budget in their initial business plan. … in my talk at Harvard Business School, I said “Early in a startup, product decisions should be hunch driven. Later on, product decisions should be data driven”. I’ve seen that line tweeted a thousand times since then. Clearly people like that rule. Here’s another.
Early in a startup you need to acquire your customers for free. Later on, you can spend on customer acquisition.
… For the consumer/free part of the web, there are some obvious things you will want to do: ….” – Article