Being green is better than having green

“New research finds working for an environmentally-friendly company is more important to employees than working for a financially successful one. …”The results of our study confirm our first hypothesis by revealing that there is a significant positive relationship between perceived environmental performance and employee satisfaction,” wrote researchers Cassandra Walsh and Adam Sulkowski. “One can say with 99.9 percent confidence that the relationship exists as hypothesized.” They added: “The study found no evidence of a significant relationship between employee satisfaction and firm financial value.”

… the authors say small changes—such as recycling—could help boost your employees’ morale, but at least as important is getting the word out about what you’re doing. “Our research focused on the employees’ perceptions of their companies’ environmental performance,” they wrote. “If we’re looking for a practical takeaway, one can infer from our research that not only are a company’s actions to become more environmentally friendly important, but also the communication of these actions and subsequent results is important.”" - Article

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