“Pioneering products and trendy clothing fashions usually carry higher profit margins than older versions. To sell innovative items, appeal to distinctive purchase triggers. … Pioneering products and trendy clothing fashions usually carry higher profit margins than older versions. …
Show venturesome innovators the most surprising things about the product. … consumer behavior experts estimate that, across all sorts of product categories, about 3 percent of shoppers are venturesome innovators. …
Respectable early adapters (13 percent) say, “I want a taste of where the world is heading.” …
The deliberative early majority (34 percent) says, “I’ll buy the item after it’s proven to reliably meet my needs.” …
The skeptical late majority (34 percent) says, “Let lots of other people use it for a while before I buy.”…
Tradition-bound laggards (16 percent) avoid innovations. …
With the first three of these five types of consumers, appeal to the prestige trigger. … if the farmer could spare the funds, the fact that the innovation cost lots of money was actually attractive. It gave the farmer the right to brag about having the latest and greatest before others could get it.” – Article
